{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 350: 3 Surprising Lessons From a $164,464.40 Launch","html":"","width":"100%","height":180,"duration":822,"description":"I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%!\n\nThis episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a first launch or the momentum of the launches that come after - and I've definitely experienced that! But this one broke that pattern. In fact, it became my best launch to date, netting $164,464.40 in just two weeks! So, today, I'm excited to walk through exactly how we made it happen.\n\nIn This Episode, I Cover:\nWhy raising my price increased my conversion rate instead of hurting it\nWhy people tell you your product is \"too expensive\" (because that's rarely the real reason they don't buy)\nA simple addition to our offer that made it almost impossible to say no to\nWhy I didn't send a single email to my full list for this launch\nThe one number thing that separates webinars that convert from those that just falls flat\nWhat happened when we got 4,000 people registered for two webinars\n\nFREE Resources to Grow Your Online Business:\nThe $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup\nSmall Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/\n\nWork with Gillian Perkins:\n$100K Mastermind: https://gillianperkins.com/100k-mastermind\nStartup Society: https://startupsociety.com\n\nConnect with Gillian:\nWebsite: https://gillianperkins.com\nInstagram: https://www.instagram.com/gillianzperkins/\n\nScreenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. I love seeing which lessons resonate most.\n\nUntil next week, stay focused and take action!","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}