{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"REALIFE Conversations from the Porch","title":"173: Marketing to Pain Points and Problems","html":"","width":"100%","height":180,"duration":1306,"description":" Why is it important to focus on what’s NOT working for your potential customers? In this week’s episode, I’m joined by our Marketing Director, Lindsay Sterchi, as we discuss why speaking to pain points and problems is the best way to connect with people through your marketing.\nWe talk about:\n Why talking about pain points allows you to meet people right where they are at\nHow to present your business as a solution to a problem\nWhy only talking about vision and purpose is too vague and out of reach for most people, and what to say instead\nHow to develop language that will help your customer connect with your business and services\nHow to be authentic AND effective in your marketing messages\n\nYour potential clients may not see a path forward, but they CAN feel their pain! This episode will help you speak directly to your customers’ felt needs as you show them that you have the solution to their problem.\nMentioned in this episode:\nEpisode 172: Moments Matter, with RLP Certified Facilitator™ Sonja Wallenbeck\nREALIFE Resources:\nIf you’re ready to discover what matters to you, download our FREE Intro to REALIFE Needs and Values Assessment. You’ll gain clarity on what you uniquely need to create a life and career you love. This is one sample of the content we provide for exclusive use by our REALIFE Process Facilitators™.\nBecome a REALIFE Process Certified Facilitator™\nIf you're looking to go deeper personally in your REALIFE and have the desire to serve others and multiply your impact, check out how to be certified as a REALIFE Process Facilitator™!\nSupport the Podcast–Leave us a Review\nAre you growing as a result of listening to the podcast? The greatest compliment you can pay us is to share it with a friend and leave a review on iTunes. Click here and scroll down to Customer Reviews to leave a word on what you've found to be helpful as you're listening in!\n\n Connect further with the REALIFE Process®:\nJoin the FREE REALIFE Process® Community - continue podcast topics...","thumbnail_url":"https://img.transistorcdn.com/OVBSsKfZpBrbPhPEq4ZcGRvv5b0hdwV76ndOwfbQqLk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MWUx/NGExOTVlZDY1Zjg5/NDRhMWExYmY2NmE4/NGFmMi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}