{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FinOps in Action","title":"Fail Fast, Optimize Smarter: Lessons in FinOps ft. Rense Siegmund, Gasunie | Ep #58","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/232edec8\"></iframe>","width":"100%","height":180,"duration":2125,"description":"What is FinOps really? Is it just about cutting cloud costs?In this episode of FinOps in Action, Rense Siegmund, Founder of FinOps Academy and FinOps Lead at Gasunie, shares a practical perspective on what FinOps actually is and why it’s about far more than technical cloud optimization.With a background in coaching and team development, he brings a unique lens to cloud cost management: collaboration, culture, and data-driven decision-making.If you’ve ever wondered how to scale FinOps beyond a single practitioner, or how small and mid-sized organizations can manage $1M–$3M in annual cloud spend without a dedicated FinOps team, this conversation is packed with insight.Here’s what we talked about:The realities of FinOps for smaller organizations managing $150K–$3M in annual cloud spendHow to embed FinOps into company OKRs and governanceWhy behavior change starts with small, repetitive actionsThe growing impact of AI as a cloud cost driverThe importance of “fail fast, learn fast” in cloud cost optimizationWhy collaboration between engineering, finance, and leadership is the biggest challenge in FinOps 🎧 Subscribe for more FinOps leadership conversations → https://www.finopsinaction.com/ Quote of the Show:“Behavior comes from repetitive small actions, so the sooner you get the first actions in the organization, the easier it becomes.” - Rense SiegmundLinks:LinkedIn: https://www.linkedin.com/in/rense-siegmund-0b363b1b/ Website: https://www.gasunie.nl/en FinOps Academy: https://finopsacademy.nl/ Ways to Tune In:Amazon Music: https://music.amazon.com/podcasts/f25a9d18-c12f-4ee4-93f5-2aa96e509b55 Apple Podcasts: https://podcasts.apple.com/us/podcast/finops-in-action/id1790497808 iHeart Radio: https://iheart.com/podcast/268443483/ Podchaser: https://www.podchaser.com/podcasts/finops-in-action-5958339 Spotify: https://open.spotify.com/show/3IpjMc3qxDXZAjic5Zq21t Substack: https://finopsinaction.substack.com/ Transistor: finopsinaction.com YouTube:...","thumbnail_url":"https://img.transistorcdn.com/19z3-eWZl6c0TEQCJZvYXIgN4CxYIhl9_e56I_mkpWs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wYTdj/YWRhNmM4YzM4NzQ0/NDVlNzFhYmE2NmVi/Y2ZiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}