{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 248: Kill The J Curve...","html":"","width":"100%","height":180,"duration":1431,"description":"I'm going to throw rocks here a little bit. Ermmm, ‘NO,’ actually it's going to be mountains, boulders and things that are VERY heavy…    I'm vehemently against this idea that we need to take on funding in order to start a company.   The J Curve is what's taught in most of our education and mainstream entrepreneurship today.   Case in point, the J Curve is the very model that Shark Tank operates under.   And while I love the show, I’m vehemently against the concept of the J Curve...   In fact…   It’s time to kill the J Curve.   If you don’t know what the J Curve is, all will become clear… but first, let me tell you a story of about how to make a million bucks…   THROWING A J CURVE…   I was working with Russell on a project for one of his personal clients…   For every dollar we put in an Ads, they were getting $1.30 back out. For every dollar they were putting in an Ad, they were getting $1.30 back out.   However, one day they called, us a bit ticked off, and said, \"We're barely breaking even on this?\"   I was like, \"You're NOT breaking even. You're actually making 30 cents for every customer that comes in.\"   They weren’t happy with that answer, and they said, \"Exactly, we're not going to make a ton of money on that.\"   We were like, \"You guys are missing the entire point here. You now have a machine where you're acquiring customers for free.\"   We’d created a bottom of the value ladder offer that was expanding their current customer base.   They already had their middle of the value ladder product and they had an expensive club as well…   But what they needed was MORE blood in their value ladder to bring people in and ascend them to their more high-end offers.   We were putting a $1 in and they were getting $1.30 back out… but they were mad about that.   We asked, “What are you mad about? This is a success.\"   They were like, \"It's NOT a success.\"   We were like, \"Yeah, that's a HUGE screaming success.\"   BREAK-EVEN WINS   … we said, \"Let's think about this for...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}