{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Revenue Formula","title":"The rise of the GTM engineer","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/235a085c\"></iframe>","width":"100%","height":180,"duration":1853,"description":"There are <200 folks with the title \"GTM Engineer\" on LinkedIn. But somehow, this role gets discussed a lot.And it's an interesting discussion - especially because we created a similar role at out previous startup, and it worked extremely well.Not sure what the role does or why it matters? Then listen to this episode. We discussThis episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.Never miss a new episode, join our newsletter on revenueformula.substack.com","thumbnail_url":"https://img.transistorcdn.com/DMuhghEJZ17WlhyvrXuoNBnVHDhg7E0UEG1sgnQmrd8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODRm/NDY3YzYxZDcxYWRj/ODc5NmJmYmIxMzk5/OGJhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}