{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Maximum Lawyer","title":"Unique Content Marketing ML091","html":"","width":"100%","height":180,"duration":2223,"description":"Early times:\nBefore CoSchedule, Garret runned a Marketing Agency where they did marketing consulting, web design and some software costume development. And what they started seeing is a consistent pattern of marketing teams struggling to implement their day to day jobs. We had the urge to solve that problem…\n \nHis site: https://coschedule.com/\nHis book: https://10xmarketingformula.com/\n \nCoSchedule and legal marketing:\nMost people are doing content marketing, many of your competitors are already doing it in some form or fashion and so it gets harder and harder to stand out. We have to start thinking about taking our content to a next level to really stand out from the competition.\n \nThe book:\nThe idea of the book was to show how we were able to get results even though we were entering a crowded marketplace…\n \nThe formula:\nThe 10x Formula book is a series of formulas or things that you can do as a team or as an individual to find you own individual 10x opportunity to multiply what you are doing. Systems, content, traffic, growth, competitors.\n \nIf you are running a law firm, these are some things you could do to improve your marketing:\n1st phase: Learn how to acquire traffic. Learn how to use your website to let people find you and see you. Learn how to publish.\nContent. Do it up to 5 times a week.    \nGet that content into social media and email.\nEvery time you do a blog post send it out to your entire list.\n \n2nd phase: Call to action. Use something that the user can take away. Every time a user visits your website or reads your content you are gonna be giving them tangible value, and in exchange for that value you are gonna gain an email and an audience member.  \n \n3rd phase: Turn that audience into paying customers. Build the trust first with the content.\n \nThe Mindset:\nOne of the most valuable things is learning to prioritize opportunities very well. Opportunities that have the ability to multiply your results as a business by 10 times and can provide you...","thumbnail_url":"https://img.transistorcdn.com/ilznX_xlSDwYMtQnRFyxuK73we03KidQzrTiS6_4A9w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZTZj/MmE1OGU3YWIwNjg0/OWQxZjhiN2NmNjZh/Y2VjNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}