{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Optometrists Building Empires","title":"Building 9 Rural Optometry Offices with Mike Herrera","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/24165ef4\"></iframe>","width":"100%","height":180,"duration":1808,"description":"Mike Herrera is the co-founder and managing partner of Vision Now!, a rural Colorado eye care group with nine practices. Before eye care, he served in Marine Corps intelligence and managed defense programs at General Atomics and ViaSat.\n\nWhat we cover:\n- How he entered optometry without being an optometrist\n- Why experienced operators mattered more than inventing from scratch\n- Why margins can shrink as a group grows\n- How rural practices use tele-optometry and local trust\n- The 30-day hiring checklist and the need to move fast on poor fits\n- Why a program-manager mindset helps in clinic growth\n\nConnect with Mike: https://www.linkedin.com/in/herreram111/\nMore episodes: https://buildingempires.live","thumbnail_url":"https://img.transistorcdn.com/YL2_iApAQKMNenVMuJU6VxjEqr2JuXxMbz-e8njM13g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83N2Jh/YWIyNmE5MGNiZTA3/YTRhZDQ2Nzc2OTUw/YzQyOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}