{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Know Your Audience","title":"Know Your Audience - Episode 1: Seventy Million Dollars and the End of the Survey Era","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/241fdc1f\"></iframe>","width":"100%","height":180,"duration":606,"description":"The way brands understand their customers is changing in ways that are measurable, funded, and accelerating. This particular week made the case hard to ignore — a seventy-million-dollar revenue attribution, a public reckoning with the dominant methodology, and three new entrants in the synthetic audience space, all in seven days.\nShow Notes:\nTruGreen and conversational AI feedback\nInterview with Vicky Katsabaris, Director of XM Strategy (APAC and Japan) at Qualtrics, detailing TruGreen’s move from surveys to call center transcription and AI-driven follow-up conversations.\necommercenews.com.au, April 30, 2026\nhttps://ecommercenews.com.au/story/self-learning-ai-big-boon-for-qualtrics-cx\nThe future of feedback software\nIndustry analysis compiling named practitioner commentary on survey methodology viability, including Richard Owen (co-creator of NPS), Nick Mehta (Gainsight), Colleen Fazio (Forrester), and others.\n360 Magazine, April 29, 2026\nhttps://360magazine.com/2026/04/29/medallia-qualtrics-and-the-future-of-feedback-software/\nMarket Logic launches DeepSights Personas with synthetic panels\nProduct launch announcement for synthetic panels grounded in proprietary enterprise data, with an AI moderator for qualitative interviews. Clients include Unilever, Vodafone, Bayer, and Philips.\nPR Newswire, April 28, 2026\nhttps://www.prnewswire.com/news-releases/market-logic-extends-deepsights-personas-with-synthetic-panels-and-flexible-persona-generation-to-redefine-audience-research-at-scale-302754608.html\nFairgen launches Fairgen Twins marketplace\nLaunch of a marketplace for simulated market research built from consented panel data sourced from Appinio, Big Village, and Emporia Research.\nYahoo Tech / Sourcing Journal, April 28, 2026\nhttps://tech.yahoo.com/ai/articles/tech-tuesday-digital-twin-takeover-120000195.html\nInside Chime’s AI strategy and synthetic user research\nDennis Yang, Head of Generative AI at Chime, discusses scaling from thirty to two thousand interviews...","thumbnail_url":"https://img.transistorcdn.com/pcAaGhg9ECsHtEoQShZjn5Ubuhcv2DWlrWOOrPax-hc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODU2/ZTM2MzljNzE1N2Zk/YWZkOTc3ODk3NjUx/ZjZlZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}