{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | How Dr Pepper's 'Fansville' campaign stays | Coke tackles college football season with | Unilever, McCormick to put Colman's up","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/24659ef0\"></iframe>","width":"100%","height":180,"duration":378,"description":"The FMCG Marketing Daily — August 28, 2026\n\nIn this episode:\n• Fansville is one of the longest-running branded entertainment campaigns in FMCG — and its longevity makes it a rare live case study in sustained brand equity building.\n• Coca-Cola is betting on a social-first, creator-led model for college football — a direct signal of how the world's biggest beverage brand is shifting its live sports playbook.\n• Unilever and McCormick are offloading one of Britain's most iconic condiment brands — a move that signals ongoing FMCG portfolio rationalisation is far from over.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}