{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"5 Things That Make an Idea Stick","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/2489a323\"></iframe>","width":"100%","height":180,"duration":809,"description":"Marketers know how to distribute content. But getting a post, podcast, or report in front of people doesn’t guarantee that its central idea will stick.\nToday, we dive into the difference between content performance and idea portability — and I offer five qualities that help an idea travel beyond its original container: immediate usefulness, a memorable handle, and oh… guess you’ll have to listen to find out the rest. \nTimestamps00:00 — Moving content vs. making ideas portable02:07 — How the Paul Rudd example traveled03:18 — Make it useful without the click07:15 — Find the smallest complete version08:51 — Make the idea applicable10:21 — Give up control of the route12:14 — Influence is bigger than attribution\nLearn more: zeroclickmarketing.co\n\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com ","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}