{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Who's Your Captain?","title":"SE01E26 Referral Strategies That Work I Thomas Coles","html":"","width":"100%","height":180,"duration":2735,"description":"What separates successful entrepreneurs from everyone else? In this episode, Mark Francis sits down with Thomas Coles, Director of Growth Solved and Solve Referrals, to uncover why referrals remain one of the most overlooked yet powerful drivers of business growth.\nThomas shares practical strategies for building a referral system that delivers consistent results instead of relying on luck. From overcoming mindset barriers to asking for referrals the right way, this conversation is packed with actionable advice for founders, sales professionals, consultants, and business leaders looking to generate more high quality leads.\nYou'll also learn why storytelling builds credibility, how to replace founders as the best salesperson, and why referrals should be a core part of every company's growth strategy.\nIn this episode:\n* Why entrepreneurs think differently about risk\n* How to create a referral system that actually works\n* The biggest mistakes businesses make when asking for referrals\n* How to ask for referrals without sounding awkward\n* Why mindset matters more than sales scripts\n* The role of storytelling in winning new business\n* How founders can build scalable sales teams\n* Practical tips to generate more referrals with less marketing spend\nWhether you're growing a startup, leading a sales team, or looking for better ways to win new clients, this episode offers practical insights you can apply immediately.\nConnect with Thomas Coles on LinkedIn - https://www.linkedin.com/in/thomascoles/\nSubscribe for more conversations on entrepreneurship, business growth, sales strategy, leadership, and marketing.\n#BusinessGrowth #Referrals #SalesStrategy #Entrepreneurship #LeadGeneration #BusinessDevelopment #SalesLeadership #MarketingStrategy #SmallBusiness #Founder #GrowthSolved #SolveReferrals #ThomasColes #MarkFrancis\nI hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly.\n– Mark and the Who's Your Captain podcast...","thumbnail_url":"https://img.transistorcdn.com/DEr-IAtWHV9YMrxJ2_IRicIqDxPo0brC8P7eLDiyYOc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOGMz/ZTgyNTk4YjRkZTU3/M2E1MzdjOWYyNDg3/NWRlMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}