{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GEO Show","title":"Europe's AI Answers Cite Local Sites 16x More Than US","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/24b505c7\"></iframe>","width":"100%","height":180,"duration":1064,"description":"Local sites get 15.5% of European AI citations vs 0.95% in the US, about 16x more, according to AirOps research. Paris Childress covers this week's GEO news, with one theme: AI discovery is moving from dashboards to infrastructure, standards and outcomes.\nIn this episode:\n\n16x local. AirOps expands into EMEA with a London team led by Cecile Meuguet. Its research finds local websites get 15.5% of citations in European AI answers vs 0.95% in the US, about 16x more, and English vs local language queries share only about 10% of cited sources.\nChatGPT Ads expands by 26 countries to 89, with more than 100,000 advertisers in about eight months. Ads only reach free and Go users, a caveat for B2B.\n$1B. ChatGPT ads reach a $1 billion annualized run rate less than 200 days after launch. Paris explains the intent model and auctions, and why sponsored agents could change attribution.\nChina puts three GEO industry standards into effect, coordinated by the China Advertising Association, and adopts GEO as the name.\nPerplexity publishes pplx-embed-v2-late multilingual retrieval models: 9 billion parameters for indexing, 0.6 billion for querying.\n31%. In controlled data void experiments, attacker content appeared in ChatGPT, Gemini and Sonar Pro responses 31% of the time. Paris recommends an entity map from entitymap.org.\nAdobe Express research proposes LARA and finds users reformulate queries 44.4% of the time in agentic chat vs 33% in gallery search.\nDocument ingestion that ignores formatting dropped F1 from 0.690 to 0.150 across 76 policy documents. Color and highlighting matter.\nGenerative recommenders can disadvantage niche products, and co-occurrence gives big brands a head start in GEO.\nGoogle adds Gemini recommendations to Search Ads 360 and AI-curated media in Display & Video 360.\nWatch on YouTube: https://www.youtube.com/watch?v=ZhCWWtM164A\nThe GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com","thumbnail_url":"https://img.transistorcdn.com/7cDHOTKwTPJbamMzkSU5XMeYqbfRSPk5nMQ6zhbTeaI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kY2Ri/MGIyZjViNzJiODc5/ZGM5MmJhYmE4NmYx/MTVhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}