{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Jake & JZ","title":"The Name Sprint","html":"","width":"100%","height":180,"duration":3682,"description":"This might be our most tactical episode ever. If you’re starting something new, check it out! Not to brag, but it’s FULL of proven tactics for making big decisions about new projects.\nThis week we also answered our very first audience question. Thanks 1sam1216! Have a question for us? Send it to hey@jakeandjz.com.\n\nOn episode 7 of Jake & JZ, we talked about:\nOur Name Sprint process for naming your company or product\nA full walkthrough of our Name Sprint for Character Capital\nWhy we chose “Character” even though it wasn’t a perfect match for our brand attributes\nHow to use Design Sprints to test risky non-consensus ideas\nThe importance of moving from abstract to concrete as quickly as possible\nFinding conviction, not consensus\nAnna Karenina by Leo Tolstoy\nAnnihilation by Jeff VanderMeer\nNPR Tiny Desk Concerts\nAnd much more\n📩 Get an email about every episode at JakeAndJZ.com\n💸 Learn more about our seed fund Character Capital\n🥸 Find Jake on LinkedIn and X\n🤠 Find JZ on LinkedIn and X\n\nChapters\n0:00 Jake finally reads Anna Karenina\n8:10 We visited Google again and gave a talk at YouTube!\n11:00 Presenting the Foundation Sprint for the first time\n14:00 Helping a founder build something new from day 0 in healthcare\n18:05 Should he go direct to patients?\n19:30 Design Sprints give you a chance to try something risky and non-consensus\n20:35 A lot people told us not to write a book, so we prototyped it\n22:10 Prototypes aren’t just for customers; they give founders a chance to see their idea live!\n24:30 Our first audience questions!\n25:20 Audience question: Do you have a method for naming companies?\n26:05 History of the Name Sprint from Google Ventures\n28:50 Walkthrough of our Name Sprint for Character Capital\n29:45 Step 1: Note-and-Vote on themes of potential names\n34:30 Step 2: Note-and-Vote on actual names (as many as possible)\n36:40 Jake did not vote for Character\n37:45 Step 3: Multiple rounds of voting to narrow down the set of names\n38:35 Step 4: Plotting names on 2x2...","thumbnail_url":"https://img.transistorcdn.com/_22AgTdWWr4QV9PQD7sa_mbdevWTW5iA3W8VurgbNFs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODU2/NTc2MmVhM2EwZTQw/NTlhYTcxNzc5MzAz/MTMyMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}