{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners","title":"Breaking free from the trawler net: a lesson from email marketing - Mini Meander","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/24dfccd9\"></iframe>","width":"100%","height":180,"duration":815,"description":"In this Mini Meander, Sam shares his experience with email marketing and discusses its effectiveness. He recounts receiving a mis-targeted chaser email that had a slightly terse tone, which made him question the negative effects of mass email campaigns on brand reputation. Sam advocates for a more targeted approach, comparing it to networking events where personalisation and value are key. He also discusses the potential benefits and drawbacks of using AI and sophisticated learning algorithms for marketing purposes. Sam invites listeners to share their thoughts and experiences with targeted marketing campaigns and business development strategies. The episode concludes with a preview of the upcoming mini-series on proposition development and starting a new business.TimestampsThe Problem with Mass Email Campaigns [00:02:08]The Importance of Targeted Marketing [00:05:42]Diminishing Returns of Mass Email Campaigns [00:07:52]The importance of providing value and being transparent [00:08:48]The challenges of targeting the right audience [00:09:58]The impact of approach and tone in marketing [00:11:02]We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.Sally Green:I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will...","thumbnail_url":"https://img.transistorcdn.com/atVjMuwFGolwsNZ5Cmmeak5fB6JB_l4Jg7xz638jbSU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5MzgxLzE2NjU1/MDI0NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}