{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"eXpansion with Glenn Sanford","title":"Will Higgins - Marketing and Social Media in Real Estate","html":"","width":"100%","height":180,"duration":1529,"description":"Glenn Sanford, Founder, CEO and Chairman of eXp World Holdings, hosts eXpansion, a weekly podcast about #ProfessionalDevelopment and #PersonalGrowth, with eXp Realty ICON agents. This week, he is joined by eXp ICON agent Will Higgins.Will Higgins is a visionary entrepreneur who is dedicated to inspiring and supporting others. He realized the importance of having a plan for his future and retirement, and made a change in his career to join eXp. With his focus on creating long-term sustainable wealth, he aspires to be a leader and partner for agents to achieve their wildest dreams.In this episode, Glenn talks with Will about his marketing-oriented approach to real estate. Will initially found success in real estate utilizing Facebook ads. Since then, he’s expanded his social media strategy to focus on other platforms that have brought him success and contributed to his impressive sales volume.Glenn and Will also discuss sales versus marketing, and the role the two play in attracting and converting leads.__Chapters00:00 Introduction01:01 Background and getting started in real estate03:27 Facebook Ads & CRM07:17 Sales vs marketing12:25 Building a real estate team13:20 Inbound lead sources21:44 Joining eXp24:35 Connect with Will Higgins__Follow us:Instagram: https://www.instagram.com/exprealty_/ Facebook: https://www.facebook.com/eXpRealty LinkedIn: https://www.linkedin.com/company/exp-realty/ Twitter: https://twitter.com/eXpRealty Website: https://exprealty.com/ __Guest: Will HigginsFollow on Instagram: @willhiggins____Are you an eXp Realty ICON agent? Want to be a guest? Contact us at expansionpodcast@exprealty.net To learn more about eXp Realty visit https://exprealty.com__ Thank you for listening to this episode. Don’t forget to subscribe, like and comment on what you’ve learned! We love hearing from you. #RealEstate #Coaching #TeamBuilding #Mentorship #Marketing","thumbnail_url":"https://img.transistorcdn.com/lJjm31fPO5g9t1nnkLFinZS2-b5BnofVFre3lx_IIvc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMjRk/YjlmMzU5ZTFhZjAx/NDliYTk4OTVhODMy/ZjQ2Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}