{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B SaaS Marketing Snacks","title":"78- How to tell if your marketing team is underperforming","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/24e83d4a\"></iframe>","width":"100%","height":180,"duration":1838,"description":"As a B2B SaaS executive, it is fair to consider: Is my marketing team underperforming? With endless reports, unclear attribution models, and a constant flurry of activity, it can be tough to tell whether your team is actually moving the needle or just running in circles.\nIn Episode 78 of the B2B SaaS Marketing Snacks Podcast, co-hosts Brian Graf and Stijn Hendrikse sit down with special guest CMO Antoine Vial to break down:\nThe five key metrics that indicate whether your marketing team is struggling\nHow to diagnose marketing underperformance strategically and tactically\nWhy team structure, data accuracy, and attribution models can make or break your efforts\nThe most common friction points between marketing, sales, and customer success—and how to align them\nBy the end of this episode, you’ll have a clear roadmap to assess and optimize your marketing team’s performance.\nB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:\nStijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi\nBrian Graf: CEO of Kalungi\nB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!\nThe best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.\nResources shared in this episode:\nMeasuring the ROI of Your SaaS Marketing Agency\n10 B2B SaaS Metrics & KPIs Every Founder Needs to Track to Optimize Performance\n7 Must-Know B2B SaaS Marketing Metric Benchmarks For Success\nT2D3 CMO Masterclass\nSubmit and vote on our podcast topics\n\nABOUT B2B SAAS MARKETING SNACKS\nSince 2020, The B2B SaaS Marketing Snacks Podcast has...","thumbnail_url":"https://img.transistorcdn.com/eXVFQab6SDTTyj-qv_JQIcgGfZWZr6evrBtV_FKrHdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmEx/YTMwNjNhZGU4NzI2/MzMyMzVmYzJkNTc5/YTRkNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}