{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Price Power","title":"19: Lessons From Reviewing 100+ Web Funnels w/ FunnelFox CEO","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/24f777a0\"></iframe>","width":"100%","height":180,"duration":3832,"description":"Andrey Shakhtin, founder and CEO of FunnelFox, explains why web subscriptions convert and monetize better than the app store, how to stand up a minimum viable web-to-app test, and the payment risks that can freeze your revenue once you scale.What you'll learn:• Why full-funnel conversion (impression to purchase) runs roughly 2x higher on web than in-app, and how the app store install step explains the gap• Why web LTV is about 2x in-app on annual plans and at least 50% higher on monthly• The two structural reasons web LTV is higher: quiz funnels skew toward older, higher-willingness-to-pay buyers, and you control retention end to end• How owning the payment stack lets you run custom cancellation flows and dunning (failed-payment recovery) that Apple and Google never expose• Why deterministic post-ATT attribution makes web the fastest creative-testing loop you have• Why a web funnel is the cheapest way to validate a product, sometimes before the app exists• Why free trials quietly poison your Meta optimization, and how a $1-$5 paid trial fixes the signal• The unit-economics benchmarks that matter: roughly 40-60% day-zero ROAS and a 6-month payback• Why most \"amazing-looking\" funnels still fail at the paywall and checkout• How to structure a paywall: outcome-based value, visualization, FOMO, price, then social proof• The real difference between refunds, disputes, and chargebacks, and why only chargebacks threaten your account•  How dispute-rate and VAMP (Visa's acquirer monitoring) thresholds can get your PSP to freeze recurring revenue•  Why chargeback-alert services and external billing (payment orchestration) are close to mandatory at scale•  How an easy refund path plus a 50% save offer lowers chargebacks and protects net revenue•  How post-purchase upsells add roughly 20% LTV without triggering disputesKey Takeaways:A web funnel is the cheapest validation you have. Test demand, pricing, even a niche for a few hundred dollars a day before committing...","thumbnail_url":"https://img.transistorcdn.com/zQmNoGN5MuGeMOqTvMb2DuPbwhjQUVEJ-q54eTGsg0c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMDkx/MTljNmYxN2FkNGFm/NDIwOWMyNzU0MmQ1/M2ZjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}