{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"47: How To Plan Your Marketing Budget","html":"","width":"100%","height":180,"duration":1959,"description":"How do you know how much you should be spending each year on your marketing? On your website? On your ads? On your staff salaries and vendors?What kind of return should you be expecting?How do you know that you’re making the right decisions and not just “winging” it with your best guess?  These are pretty important things to figure out so we don’t end up wasting our time, energy, and money on things that don’t add to the bottom line.  I want to share with you everything I can around proper planning of your efforts so you're not stuck spending dollars and hours on things that don't work. In this week's episode of the Website Conversion Show podcast, I'm opening up so much about this topic, giving tons of actionable tips and strategies to fill you in on the in's and out's of planning your spend to focus on the most ROI possible.What is the biggest mistake most companies make in planning their marketing efforts and their marketing budgets? Well... the majority of marketing flops come from 1 of the following 2 poor scenarios… Sometimes both! Not setting appropriate goalsSpending time and money on stupid stuff In this episode I’m outlining exactly:how to actually plan your marketing budget the right way...how to choose precisely where you should spend your time, energy, and money to get a positive ROI (no more winging it or just guessing...And how to reduce the amount of time you’re spending on things that don’t matter...-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}