{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"47: How To Plan Your Marketing Budget","html":"","width":"100%","height":180,"duration":1959,"description":"How do you know how much you should be spending each year on your marketing? \nOn your website? \nOn your ads? \nOn your staff salaries and vendors?\nWhat kind of return should you be expecting?\nHow do you know that you’re making the right decisions and not just “winging” it with your best guess? \n \nThese are pretty important things to figure out so we don’t end up wasting our time, energy, and money on things that don’t add to the bottom line. \n \nI want to share with you everything I can around proper planning of your efforts so you're not stuck spending dollars and hours on things that don't work.\n \nIn this week's episode of the Website Conversion Show podcast, I'm opening up so much about this topic, giving tons of actionable tips and strategies to fill you in on the in's and out's of planning your spend to focus on the most ROI possible.\nWhat is the biggest mistake most companies make in planning their marketing efforts and their marketing budgets?\n \nWell... the majority of marketing flops come from 1 of the following 2 poor scenarios… Sometimes both! \nNot setting appropriate goals\nSpending time and money on stupid stuff\n \nIn this episode I’m outlining exactly:\nhow to actually plan your marketing budget the right way...\nhow to choose precisely where you should spend your time, energy, and money to get a positive ROI (no more winging it or just guessing...\nAnd how to reduce the amount of time you’re spending on things that don’t matter...\n\n\n-------\nView The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  \nHow well does your website perform today?\nGet This Free Website Assessment Report Today!\nAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?\nIf you want a customized action plan for how...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}