{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luxury Item with Scott Kerr","title":"S02 E12: Nicola Nice, Founder and CEO of Pomp & Whimsy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/25ad95fa\"></iframe>","width":"100%","height":180,"duration":3549,"description":"Nicola Nice, founder and CEO of craft spirits brand Pomp & Whimsy, joins The Luxury Item's Scott Kerr to talk about how her research on the female consumer inspired her to create and launch a gin cordial targeted singularly to women. Nicola also discusses her journey and hurdles in growing the business, why \"the brand is everything\" in premium spirits, and how Pomp & Whimsy doubled its sales in midst of the pandemic. She talks about gender stereotyping in spirits marketing and why women continue to face a huge gender gap in startup funding. Plus: As an entrepreneur, Nicola shares what gets her up in the morning.\r\n\r\nFeaturing:\r\nNicola Nice, Founder and Owner of Pomp & Whimsy (@pompandwhimsy)\r\nHost:\r\nScott Kerr, Founder & President of Silvertone Consulting\r\nAbout Silvertone Consulting (silvertoneconsulting.com):\r\nSilvertone Consulting builds go-to brands that add value to people's lives.\r\nFollow Us: \r\nTwitter @theluxuryitem\r\nEmail: scott@silvertoneconsulting.com\r\nNewsletter: brilliantcut.substack.com","thumbnail_url":"https://img.transistorcdn.com/pnzHEDg_0eoP61TTegy3_axuDU6MC94UZiG0tUt1M58/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5NTQvMTU2NjA2/NTIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}