{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"A Playbook for Shaping What the Internet Says About You","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/25b1e9ba\"></iframe>","width":"100%","height":180,"duration":663,"description":"Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, reviews, and AI answers. So today, I’m sharing a 7-step playbook for shaping your brand’s public record. I’ll help you audit what’s visible, identify weak claims versus strong facts, publish more credible proof, make that proof easier to retrieve and cite, and track whether the public story around your brand is getting stronger over time. It’s a practical episode about reputation, visibility, and what marketers can still influence in a world of fragmented discovery.This episode pairs nicely with the previous week’s “Why Better Attribution Won’t Fix Your Measurement Problem.” You might want to check that one out after this one. :)Timestamps:00:00 Why your brand’s public record matters02:00 The 7-step playbook02:35 Audit the story the internet is already telling about you04:00 Treat third-party services as an extension of your brand05:25 Separate weak claims from strong facts07:22 Make your content easy to retrieve, cite, and summarize09:01 Measure whether your public record is getting strongerResources:Wil Reynolds’s “GEO Experiment: How AI highlighted the 1 bad review we got in 24 years”Ross Simmonds’s “Reddit’s Impact on B2B Search” studySearch Engine Land’s “Why your content doesn’t appear in AI Overviews”Alertmouse for brand monitoringSparkToro for audience researchLearn more: zeroclickmarketing.coConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | ThreadsThis episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}