{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Content, Briefly","title":"Zapier: How Lane Scott Jones proved a 454% ROI on content","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/25d37a5d\"></iframe>","width":"100%","height":180,"duration":2728,"description":"On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss:\n- How Lane calculated a 454% content ROI for Zapier\n- How she grew the team from four to 20 people\n- How (and why) Zapier publishes 85 articles each month\n- How A.I. is speeding up the team's editing workflow\n👉 You can follow Lane Scott Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/\n👉 You can learn more about Zapier here: https://zapier.com/","thumbnail_url":"https://img.transistorcdn.com/S2F9Mv_jrA9VX3FIeX0gQ9Am3jmpefrmZtO1dBdUKik/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4NjMyLzE2NzU5/Nzk5OTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}