{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unlocking Retail Media","title":"Building a Retail Media Network From Scratch with Art Sebastian","html":"","width":"100%","height":180,"duration":2021,"description":"James Avery sits down with Art Sebastian, founder of NexChapter and a 30-year retail industry veteran who has built and operated retail media programs from every angle: the merchant floor, the brand side at Kraft Foods, e-commerce at Meijer, data strategy at IRI, and most recently as the architect of Casey's Access, the retail media network for Casey's General Stores, a Fortune 500 convenience and fuel operator with nearly 3,000 locations across 20 states. Art breaks down what it actually takes to build a retail media network that drives real results, including why first-party data infrastructure has to come before monetization, how Casey's tied together fuel pump screens, in-store audio, app targeting, and CRM into a true omni-channel offering, and why closed-loop attribution at the pump level is more achievable than most retailers think. The conversation also covers the organizational dynamics that trip up even well-resourced retailers (marketing vs. merchandising alignment is the real bottleneck, not technology), how to structure a retail media team at different stages of scale, what CPG brands actually want when they say they want \"incrementality,\" and why the JBP is the most underutilized tool for unlocking brand budgets beyond trade dollars. James and Art also dig into the agentic commerce opportunity, why even convenience retailers need to get their product data AI-ready now, and where retail media is headed over the next three to five years. If you're building a retail media network, advising one, or trying to understand what separates programs that scale from programs that stall, this episode is essential listening.","thumbnail_url":"https://img.transistorcdn.com/09aB--wt8S4-A3N3rhUwSnze42HugCd8FVNQgQvid4I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNjUz/M2M5NTQyNTNlODU4/NzcyNTk0NTgyOWY0/ZTdlNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}