{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/25f56faf\"></iframe>","width":"100%","height":180,"duration":2723,"description":"In Episode 043 I continued the conversation with André de Almeida from Episode 042. In this part we digged into GTR, Global Travel Retail as a Bottom-up Channel.\nAndré is a Drinks Industry Consultant and Founder of the \"Inside the Cask\" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies. He is also a Drinks Jury Member at Spirits Selection by Concours Mondial de Bruxelles.\n\nTime Stamps\n0:00 Intro\n0:14 Global Travel Retail Logistics\n7:55 Segmenting Airports\n10:31 Local Airport Advantage\n13:42 Airport Stakeholders\n18:35 Staffing Airports\n22:11 Identifying Your Consumer\n34:42 Local vs. Standardized Airport Selection\n41:07 Wrapping Up\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Andre De Almeida","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}