{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Brian Buffini Show","title":"S2E130 Building an Unbreakable Brand with Kevin Keenan","html":"","width":"100%","height":180,"duration":2055,"description":"A successful brand is far more than just a logo, it’s how your customers truly feel about your business. In this episode, brand expert Kevin Keenan explains how strong branding can help you to achieve phenomenal growth, create a tribe of loyal customers and become the ultimate referral tool in the marketplace.  \n \nYOU WILL LEARN:\n·     Why branding goes wrong.\n·     How the right branding adds huge value to your business.\n·     How to begin creating your own brand.\n \nMENTIONED IN THIS EPISODE:\n \nBrand lexicon sample template\n \nLeadership Conference\n \ndeadreckoning.ie\n \n“On the Road,” by Jack Kerouac\n \nNOTEWORTHY QUOTES FROM THIS EPISODE:\n \n“A brand is not a logo.” – Kevin Keenan  \n \n“Marketing is like asking for a date. Your brand is the reason they say yes.” – Kevin Keenan  \n \n“The brand creates a more meaningful, longer relationship with the customer.” – Kevin Keenan  \n \n“If you have your brand whittled down to something simple, it's easy for someone else to pass it on – it's a tool for referral.” – Kevin Keenan \n \n“Start with the audience: What do they want? What is the benefit to that audience?” – Kevin Keenan  \n Hosted on Acast. See acast.com/privacy for more information.","thumbnail_url":"https://img.transistorcdn.com/m5B0llY7ekKl53h28ktmmn2AabixuxyNYwYpc36cdZ8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNDI0/ZjA3NmExYzllMTNi/OTU4YzY3NzIwNGM0/ODU2Ni5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}