{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"#TWIMshow - This Week in Marketing","title":"Ep207 - How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates","html":"","width":"100%","height":180,"duration":381,"description":"Episode 207 contains the Digital Marketing News and Updates from the week of Apr 08-12, 2024.1. How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates - In a recent LinkedIn conversation, a significant topic was brought to the forefront by David Minchala, addressing a common misconception in the SEO community regarding the impact of Google's core algorithm updates on indexing services like canonicalization.Minchala posed a question, suggesting that during core algorithm updates—or possibly any major update—services such as canonicalization might slow down. Canonicalization involves selecting the most representative URL for content that exists in multiple URLs and merging all signals from known duplicate URLs. The underlying concern was whether these crucial indexing services suffer in performance during extensive updates.Responding to this, Gary Illyes clarified that this assumption was incorrect. He explained that the processes of indexing, like canonicalization and index selection, are entirely independent of core updates. Illyes used a culinary analogy to elucidate his point, comparing core updates to adjusting ingredients in a recipe which can significantly alter the dish's outcome. In contrast, canonicalization and index selection processes are likened to activities in the salt mines or MSG factories—fundamental and separate from the immediate cooking process.This separation is crucial for SEO practitioners and business owners to understand, as it reassures that the stability and performance of indexing services remain unaffected by the changes introduced in core updates. These updates primarily tweak how Google's algorithms assess and rank web content based on relevance and quality, but they do not directly interfere with the technical processes of how content is indexed or canonical URLs are determined.In summary, while Google's core updates can significantly impact how websites are ranked, they do not directly...","thumbnail_url":"https://img.transistorcdn.com/XXXLMyJiLGo0M88-vbwuoQJWo86Kkvfg7esMPG5BBY0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkzOTAvMTYzMTAz/NDI1Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}