{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"Clicks Aren’t Customers: $5,266 in Ads, 1 Call | Ep. 34 w/Dan Newman (Learn to Scale)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/26283056\"></iframe>","width":"100%","height":180,"duration":1290,"description":"Founder/operator Dan Newman breaks down a six-month Meta ads test (spoiler: $5,266 in spend for one sales call) and the lessons that matter for small teams: validate the offer first, track outcomes not optics, and invest in outbound + relationships until the engine is repeatable. We also cover persona pitfalls, “free” messaging traps, and where he’d deploy a fresh $5k right now (search + events).  TakeawaysProof over dashboards: engagement didn’t translate to pipeline.  Persona/offer misalignment beats ad tinkering every time.  Use paid after you have a validated, repeatable sales motion.  Practical reallocations: Google search + niche events/sponsorships.  Connect with Dan• Site: https://www.learntoscale.us/• LinkedIn: https://www.linkedin.com/in/dansnewman/• Email: dan@learntoscale.usWork with Adam👉 Book your 20-min Exploration Call","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}