{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Creator Generation","title":"How creators turn brand deals into million-dollar software – Feat. Miles Sellyn","html":"","width":"100%","height":180,"duration":3176,"description":"Miles Sellyn is VP of Partnerships at Rare Days, a company that builds software with creators including Colin and Samir, Cody Sanchez, and Rhett and Link. His argument is simple: 95% of creator businesses are advertising companies, selling other people's products with no long term upside, when the same audience and the same distribution could be pointed at something they actually own.\nIn this episode, Miles is direct about what has changed and what hasn't. The cost of building a real consumer app has fallen from millions to a few hundred thousand, which changes the maths entirely for a creator who needs a million dollar business rather than a fifty million dollar one. But he's blunt about the vibe coding narrative and about the reputational risk of shipping something mediocre to an audience that trusts you. Plus why audience and customer are not the same thing, and the operational problem nobody plans for when 8,500 people can suddenly raise a support ticket.\nA practical case for adding software to the revenue stack, and an honest account of what it takes to do it without embarrassing yourself.\nTopics covered: creator software and digital products · why brand deals don't build enterprise value · AI and the cost of building apps · finding the right product for your niche · pricing and validation · email lists as launch infrastructure · MVPs with off the shelf tools · knowing when to get help","thumbnail_url":"https://img.transistorcdn.com/NDM8ivV3uDl_Q3sTBGbbGlhJtxvkN9MsGtP6GI_B00A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xMzM5/YWVlMWE1MDVjMTVm/YjQ1NTRiMTVmYjdl/OThmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}