{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Voice In My HED","title":"One Coin, One Cone","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/268af79e\"></iframe>","width":"100%","height":180,"duration":325,"description":"McDonald's has a summer promotion built around a beautifully simple idea: one coin, one cone.\nIt's cheap. It's memorable. And it contains the seeds of something much bigger.\nThe problem? They stopped one step too soon.\nIn Episode 42 of The Voice In My HED, Neil looks at the missed opportunity hiding inside a billion-dollar-company's promotion - and the simple idea that some random guy on an island thought of, that McDonald's apparently didn't.","thumbnail_url":"https://img.transistorcdn.com/iAqL2V43nEvIVrIVhxkVAtcdTpOp_dLbUgHwILVpicc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNWM5/ZTA2NDcyMzYzMDRi/NmE4YTA1ZWNmMTBj/NjdhMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}