{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"A trick from John Mulaney to create better content","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/269d8c2c\"></iframe>","width":"100%","height":180,"duration":1114,"description":"A technique for our work found in an incredible moment between John Mulaney and David Letterman. This is a solo episode from me to share something you can apply to your work right away to become a stronger storyteller, to differentiate your message, and to generally compete on the impact of your ideas NOT the volume of your marketing.\n\n***\nIMPROVE YOUR SPEAKING + STORYTELLING: \n\nSubscribe to my newsletter and learn more about me at jayacunzo.com\n\nExplore my services: jayacunzo.com/services\n\nBook me to speak: jayacunzo.com/keynotes\n\n***\n\nCONNECT:\n\nFollow me on LinkedIn, Instagram, or Bluesky\n\nThis episode was produced by Ilana Nevins\n\nCover art designed by Blake Ink\n\n***\n\nABOUT ME:\n\nI help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.\n\nWith my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.\n\nAfter making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.\n\nI live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.\n\n***\n\nSUPPORT THE SHOW:\n\nLeave a review on Apple Podcasts\n\nLeave a...","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}