{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Craft with May Globus","title":"episode 045: Tiffany Soper","html":"","width":"100%","height":180,"duration":2969,"description":"On a long list of women to admire, the classy, ambitious, and courageous Tiffany Soper is near the top of it. The well-respected veteran publicist began her career working for other PR professionals before landing at Hawksworth Communications, then becoming a partner at Avenue PR. She now has her own agency Nine Point Agency, with a client roster focused on lifestyle, cannabis, and wellbeing. \r\n\r\nShe was born and raised on the north shore, the second eldest daughter of four children whose parents had been world-class competitive ice dance figure skaters. Her home environment growing up was very loving but unpredictable at times, as one of her parents battled alcoholism. Tiffany left home at 18-years-old to expand her worldview and spent time in Australia and Japan, before coming back to go to @capilanou and then @royalroadsu in Victoria. She eventually found herself in PR after observing the publicist at a restaurant she worked at, and began steadily building a career and name for herself. More recently, she became a mother to a beautiful daughter, deciding a few years ago to have a baby on her own.\r\n\r\nIn this conversation, we dive deep into her parent’s love story and the ups and downs of her childhood; her chapter in abroad after high school and what she learned most about herself in that time; the qualities she and her team look for when vetting potential PR clients; her profound healing journey with the help of ayahuasca and spirituality over the last few years; the decision to become a single mother by choice and what it’s brought to her life; what she wants her daughter to know most; and more. ","thumbnail_url":"https://img.transistorcdn.com/8tu7hXSm3PFXYi4Py1buMVA-8SkFhDmkfS_Zn30YrGY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE3Nzc2LzE2MTEz/NDAyNDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}