{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"How Stories Happen","title":"Introducing How Stories Happen: Business Builders Dissect Their Signature Stories Piece by Piece","html":"","width":"100%","height":180,"duration":561,"description":"Welcome to How Stories Happen, a show for business storytellers focused on standing out easier and resonating deeper through substance and stories, not hollow stunts. Each episode, an expert, entrepreneur, or world-class communicator breaks apart a single story piece by piece, sharing how they developed it and how they're using it to grow their brand and leave their legacy. Hosted by Jay AcunzoAs Ira Glass said, “Great stories happen to those who can tell them.” He doesn’t mean worthy things only appear to those who are already masters of the craft. He means, this is in fact a craft. But if that's the case, shouldn't we learn storytelling by getting closer to the actual crafting? Enough theory and technique. This show puts on display the posture, process, and practice of incredible business storytellers.Storytellers don’t experience extraordinary things. They know how to imbue meaning into things that are ordinary.How do stories happen? They don’t. Life happens. Then you turn that INTO stories. I guess you could say great stories happen ON PURPOSE.I’m your host, Jay Acunzo. I’m an author, speaker, and podcaster, with more than 15 years of business storytelling experience. I’ve held marketing and editorial roles at Google, HubSpot, and ESPN. I’ve consulted Fortune 500 brands and hosted documentaries and podcasts for exciting startups, and I’ve traveled the world imploring builders of brands and communities to bridge the gap between what best practices claim you have to do and what your intuition is urging you to try.In all of that, I’ve spotted a problem with the way we learn story: it’s an abstraction. It’s external to us. We start seeking answers “out there,” when in reality, that’s not how stories happen. You don’t experience the extraordinary. You see meaning in the ordinary. EVERYTHING is inspiration in the hands of an effective storyteller. To understand that is truly the difference between “learning story” and actually being a storyteller.Join me in an...","thumbnail_url":"https://img.transistorcdn.com/nuRCRx-4u0W3YH3Kt3zdOvAsl7nPLqtmbzCSDr-n9Tw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NmEx/NTA3NTdiZjU2YWI1/MWQ0YmQyNmJlZTBm/NjA3NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}