{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"SeedX CEO Jacqueline Basulto Transformed Growth Marketing Through Human-Centered AI Integration","html":"","width":"100%","height":180,"duration":1468,"description":"Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that's been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga teachers to building a comprehensive growth marketing powerhouse that helps companies scale their systems through end-to-end digital solutions.\nKey Takeaways\nHolistic marketing beats vertical specialization - Companies need integrated growth systems rather than isolated channel-specific strategies\nFinancial alignment drives success - Understanding how marketing activities tie back to company financials and profitability metrics is crucial\nThe three-pillar foundation - Successful e-commerce marketing starts with website optimization, paid advertising, and email marketing\nAI enhances rather than replaces humans - Technology should eliminate mundane tasks while preserving human strategic thinking and creativity\nEuropean markets show different tech adoption patterns - Cultural differences impact how businesses integrate technology and customer expectations\nDefining success requires team alignment - Marketing directors and CEOs must agree on success metrics before launching campaigns\nOrganic social media presents diminishing returns - Paid channels offer more reliable and formulaic growth opportunities for new businesses\nAbout Jacqueline Basulto\nJacqueline Basulto founded SeedX at just 22 years old, starting her entrepreneurial journey during an internship at Google where she worked with small businesses on marketing strategy. Frustrated by the verticalized approach of traditional agencies, she launched what began as \"Jacqueline's Web Studio\" in New York City, bootstrapping her way from working with local yoga teachers to serving larger enterprises. Her passion extends...","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}