{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Best Known","title":"How to Get AI to Recommend Your Business","html":"","width":"100%","height":180,"duration":532,"description":"How do you get ChatGPT to recommend your business? Or Gemini, or whichever assistant your customers are actually using?\n\nFive steps, and you can do all of them yourself.\n\nStep one: write down one version of the truth. One spelling of your name, one format, decided once and never varied, because Brett K. Moore and Brett Moore are two different strings to a machine, which means two candidate people, which splits your evidence in half. Titles written out in full, since CSO could be Chief Strategy Officer, Chief Sales Officer or Chief Security Officer and a machine has to guess. And your description written four times at four lengths, before you open a single signup form.\nStep two: inventory where you already exist. Every platform, every directory, including the pages you didn't create. Scraper sites build pages about you with an old company, an old phone number and a six year old headshot, and those pages sometimes outrank your own website. Most will let you claim or correct the listing.\nStep three: make them all say the same thing. And watch for what platforms generate on your behalf without telling you: a thirty character random string as a public web address, a company name split in half and turned into somebody's first name, a username with five random digits on the end. All live, all public, none announced.\nStep four: connect things in both directions. Google keeps a graph of entities and the relationships between them. That's the Google Knowledge Graph, and it's what an assistant draws on when it decides whose name to say. One way links are assertions. Two way links are evidence.\nStep five: verify by reading it back. Don't trust a confirmation message. Leave, come back, and look at the live version signed out in a private window.\n\nThis episode also covers schema markup, Wikidata, and the honest answer to \"how do I get a Google Knowledge Panel,\" which is that you don't, directly, and anyone selling you one is selling something that doesn't work. Plus the...","thumbnail_url":"https://img.transistorcdn.com/t6bc7X-5bFOT879at6Le03U_2XiKeIq4qCAXyjkAE6M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjI2/ZTY3Y2U1ZjlmNzll/ZWZlNTAxNmUwZDVk/YWIyYS5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}