{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Purpose 360 with Carol Cone","title":"Revolutionizing the Tequila Industry with CEO Michael Dolan","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/26f359af\"></iframe>","width":"100%","height":180,"duration":2222,"description":"What job would you take after being the CEO of a 160-year-old, multi-billion-dollar international company?\n\nForeseeing tequila’s imminent rise, as well as its impact on ecosystems and communities in Jalisco, Michael Dolan, former Bacardi CEO, is on a mission to hold the spirits industry accountable for its carbon and community footprint. He’s leaned into sustainability to create a new company and category in the luxury market that promotes “premium with a purpose.” The company, Mijenta, is an exceptional award-winning artisanal liquor and the first and only B Corp tequila producer on the market.\n\nWe invited Michael Dolan, CEO of Mijenta, to share why he created Mijenta and how he is demonstrating to businesses and their leaders that it’s possible to pursue premium quality, purpose, and profit all at the same time.\n\nListen for insights on:\nThe three most important pieces of advice for starting an ESG-focused company\nHow a CEO recognizes value in business-driven environmental and social sustainability\nEducating and building ESG-minded boards\nInviting industry outsiders to collaborate\n\nResources + Links:\nMichael Dolan’s LinkedIn\nIntroducing Mijenta Tequila\nMijenta Sustainability and Ethos\nThe Spirits Business: “Ex-Bacardi CEO Launches Mijenta Tequila”","thumbnail_url":"https://img.transistorcdn.com/8qgkWD8qpw3nztlje3wOB0Xuh6ozp_u-r5gRoTC4yrI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzMTkzLzE2NjA0/MjAwMTgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}