{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Why Customer Research Should NOT Focus on Solution Design for Your B2B SaaS","html":"","width":"100%","height":180,"duration":296,"description":"Customers are bad as designing solutions (hint: that's your job) so let's talk about how to steer conversations with them away from this topic and make sure you get what you need from that time spent to provide them with the value they really need.\n \nHow to launch a profitable B2B SaaS product for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here, and in this episode I want to talk to you about why when you're in the research and discovery mode with your customer, you want to avoid. Having them dictate to you. Solution design, allow me explain integrated detail, and I'm also gonna share an antidote. So a million years ago, I used to work as a mechanic working on cars.\nWe work on like passenger vehicles doing oil changes and replacing tires and stuff like that. So I learned a lot about that trade, but more importantly, I learned a lot more about how the professionals in that industry, Do that job well and important for that role was efficiency cuz of how the business model operated.\nBut either way, one of the things that they told me early on was to be careful of what a customer says the problem is. And I want, I kind of wanted to know why. So they, I had asked them for an example and they shared one. They shared an example in terms of why this is such a problem. From the perspective of if someone came in and thought they needed an alignment, which is where they essentially, they realign the drive wheel, which front two wheels in your car, that's when you turn the steering wheel.\nThose are the car, those are the wheels that move. They said that some people will come in and it was a common problem, say that their steering wheel was vibrating at highway speeds. So when the car got up to speed, they'd feel vibration in the steering wheel, and then they would march into a mechanic shop and they would demand an alignment without providing sometimes even any additional context.\nNow, the problem comes in the fact that that problem is...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}