{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Shopify Growth Show","title":"How to Win Black Friday & Cyber Monday (#152)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27218b24\"></iframe>","width":"100%","height":180,"duration":2376,"description":"In this episode, Jim joins the ECWID team to dive into key tactics and approaches that fuel e-commerce growth, helping brands make the most of Black Friday and Cyber Monday sales events.TOPICS DISCUSSED IN TODAY’S EPISODE GrowthHit story and new businesses.Tactics: Black Friday and cyber MondayNew customer acquisition or profitActivation offersWhen to startCarousel adHow to win giftingBundlingEmails and pattern interruptsOffer led growthInfluencer campaignsResources: Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook  Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) ","thumbnail_url":"https://img.transistorcdn.com/EnGVMNRPAK0fVYR5TKVtLQJoIALKwkn0-wtzIppxgjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYjVj/OGEyY2U1MTRiOTIx/YzRlNzVjNzczMDY2/NjhiNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}