{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"How to Win Black Friday & Cyber Monday (#152)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27218b24\"></iframe>","width":"100%","height":180,"duration":2376,"description":"In this episode, Jim joins the ECWID team to dive into key tactics and approaches that fuel e-commerce growth, helping brands make the most of Black Friday and Cyber Monday sales events.\nTOPICS DISCUSSED IN TODAY’S EPISODE\n \nGrowthHit story and new businesses.\nTactics: Black Friday and cyber Monday\nNew customer acquisition or profit\nActivation offers\nWhen to start\nCarousel ad\nHow to win gifting\nBundling\nEmails and pattern interrupts\nOffer led growth\nInfluencer campaigns\nResources:\n \nJim Huffman website\nJim's Twitter\nGrowthHit\nThe Growth Marketer's Playbook\n \n \nAdditional episodes you might enjoy:\nStartup Ideas by Paul Graham (#45)\nNathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)\nHow I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)\nRyan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)\nHow We're Validating Startup Ideas (#51)\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}