{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"being humn","title":"Why Trust Is the Foundation of Every Great Brand — Highlights","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/272c38c4\"></iframe>","width":"100%","height":180,"duration":445,"description":"Clarity builds trust—and trust builds business.In this episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.They explore:The StoryBrand process and why most companies skip empathyHow to create “laser-focused” messaging that connectsWhy no brand survives first contact with customersThe Product Validation Funnel and finding traction quicklyWhy narrowing your message feels hard but pays off👉 Learn more about building clarity and traction at gowithhumn.com","thumbnail_url":"https://img.transistorcdn.com/DDcAHOBhNSgP26M71LK0XrVjJ3Cd2H4dKK4DqYE2dFQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mZTEw/NDUxYzg1OTk4ZDhk/MjA3MzRlMTAxNWUy/ZTBhNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}