{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"Rising To The Challenge: How B2B CMOs Are Thriving Amidst Disruption","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/277bc566\"></iframe>","width":"100%","height":180,"duration":1924,"description":"In the B2B world, disruption is inevitable. However, how companies respond to these disruptions is what sets them apart. As the world becomes more complex, CMOs face new challenges and must rise to the occasion with innovative solutions.\nIn this episode, we listen to an intriguing panel held during our last B2B Marketing Exchange in Arizona. The panel included:\nKaren Steele, CMO of Sendoso;\nNatalie Cunningham, CMO of Terminus;\nBryan Law, CMO of ZoomInfo; and\nNate Skinner, CMO of Onfido.\nThe group discussed how CMOs could thrive amidst disruption and what strategies they implement to stay ahead of the game. Tune in to learn:\nWhat’s driving the go-to-market motion today;\nThe importance of customer marketing, retention and growth; and\nInsightful motivation for aspiring CMOs.\nRELATED LINKS\nConnect with Karen, Natalie, Bryan and Nate on LinkedIn!\nCheck out our CMO Outlook Guide to learn about industry priorities for the coming years.\nIt’s never too early to save your seat for B2BSMX 2023 in Boston! Register before June 22, 2023 to save more than $800 off your pass.","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}