{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"How to Win podcast with Peep Laja","title":"Entering a growing ecosystem with Postscript's Alex Beller","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27959276\"></iframe>","width":"100%","height":180,"duration":1762,"description":"This week on How to Win: Alex Beller is the Co-founder & President of Postscript, an eCommerce SMS platform for Shopify stores. We hear from Alex about the advantages of building a business on top of a successful, growing ecosystem and why they have chosen to focus their product on a very specific market segment. I add my insights on why it is important to get into the limited consideration set of category buyers, why strategic choices are all about trade-offs, and why scalable pricing models are a key component of successful go-to-market strategies. ","thumbnail_url":"https://img.transistorcdn.com/Q_fMwUWHo4tPx2uw4iDtzmWYAi2h5TryAVNt3AUO4fo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIyNTE3LzE2MjU1/MDE5ODUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}