{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Daybreak","title":"Ather’s IPO is a plot twist. Not a finale","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27a00fad\"></iframe>","width":"100%","height":180,"duration":938,"description":"Ather Electric once pioneered the electric two wheeler segment. But now it has fallen behind its competition like Ola Electric and TVS Motor in terms of market share.\nTo make matters worse, its recent IPO saw a lukewarm response from investors. One thing is clear -- up until now, Ather’s focus has been on building superior products, loaded with features and a smooth user experience. But to take things to the next level, Ather will have to build a more compelling narrative.\nHow did it get here? What's next for the EV maker?\nTune in.\nDaybreak is looking for a talented audio journalist with at least two years of experience. Check out the role here.\nDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.","thumbnail_url":"https://img.transistorcdn.com/uPitovxKRYBGX6AWg9UrET6s3nAdkS-Ci9uZvsZj7vk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODhl/ZWM4NmEwZTcxZjZk/MDRlYjAzNTNkMjJi/ZGQ2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}