{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Aperiam Podcast","title":"The Outsourcing Pendulum in Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27e504a4\"></iframe>","width":"100%","height":180,"duration":1753,"description":"In our latest Aperiam Podcast, Joe and Corey dug into the ongoing tug-of-war every CMO faces: what to keep in-house and what to outsource.This isn’t a new debate. Marketing has always lived on a continuum—search once started outsourced, then became core. Social was brought in-house, then pushed out again. Creative has cycled between internal teams and outside agencies. And now AI is adding a new twist, with vendors pitching both sides of the argument: “AI makes it simple enough to run internally” vs. “AI lets us scale your marketing more cost-effectively.”See where we think the pendulum will go next.","thumbnail_url":"https://img.transistorcdn.com/BFE3tB87KCFvGIG1_kQzVG7YMo47VodG83SrwRxKOjY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGRk/YmE2NDM0OWY4NTU5/MjdiOGE4NWUzMDBi/NGMwYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}