{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"11 Minutes with Octane11: a B2B Marketing Mini-Podcast","title":"Episode 5: Alex Lakin (Encore Digital) on 3P Cookie Deprecation and Humor in B2B Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27edbe28\"></iframe>","width":"100%","height":180,"duration":626,"description":"Octane11, Stephanie Shelton and Dan Rosenberg welcome Alex Lakin, Biddable Media director at Encore Digital. They discuss the challenges in B2B marketing, including the phasing out of third-party cookies in Google Chrome, the need for a comprehensive reporting platform, and the importance of incorporating the human element into marketing efforts.\n00:07 Introductions01:06 Alex Background and Current Role02:30 Challenges in B2B Marketing02:37 Impact of Signal Loss in Chrome05:59 Wish for a Unified Reporting Platform07:23 Common Mistakes in B2B Marketing09:42 Conclusion and Sign Off","thumbnail_url":"https://img.transistorcdn.com/NhC1wh2AVMPV227BSTJsRDezpLDmNKrYjMH-TaVhyYw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ2NzgyLzE2OTk2/NDQ4NzYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}