{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Nathan Barry Show","title":"Our plan to scale this local newsletter from $80,000 to $500,000 per year | 040","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27f24d05\"></iframe>","width":"100%","height":180,"duration":3820,"description":"Are you looking to start or scale a newsletter business?\nIn this episode, Nathan is joined by Marissa Lovell, writer of the ‘From Boise’ newsletter, which generates $87,000 in revenue annually.\nNathan helps map out various tactics to expand the newsletter’s subscriber base, strategies for increasing revenue per user through sponsorships, and creating new revenue streams with digital products.\nTimestamps:\n00:00 Introduction\n00:50 Challenges of Starting a Local Newsletter\n01:38 From Boise Newsletter\n05:14 Revenue Breakdown and Sponsorships\n07:46 Impact of Craft and Commerce Conference\n09:16 Sponsorship Strategies and Pricing\n11:48 Blogs vs Newsletters\n15:56 Evolution of the Team\n20:06 Hiding Behind a Brand\n24:50 Additional Revenue Streams\n28:27 Future Goals and Revenue Projections\n32:23 Newsletter Growth Tactics\n33:38 Social Media to Newsletter Conversion\n35:19 Increasing Revenue per Subscriber\n42:52 Growing Other Channels\n44:57 Effective Use of Social Media\n46:39 Streamlining Sponsorships\n48:19 Building a Sales Team\n56:15 Lead Magnets\n59:01 Closing Thoughts\nIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.\nLearn more about The Nathan Barry Show: https://nathanbarry.com/show\n\nFollow Nathan:\nInstagram: https://www.instagram.com/nathanbarry/\nLinkedIn: https://www.linkedin.com/in/nathanbarry/\nTwitter: https://twitter.com/nathanbarry\nWebsite: https://nathanbarry.com/\nFollow Marissa:\nInstagram: https://www.instagram.com/from.boise/\nWebsite: https://www.marissalovell.com/\nWebsite: https://fromboise.com/\nFeatured in this episode:\nFrom Boise: https://fromboise.com/\nJustin Moore: https://www.instagram.com/creatorwizard/\nConvertKit: https://convertkit.com/\nHighlights:\n12:12 Why Nathan switched from blogs to newsletters\n43:02 Newsletter touch points\n46:58 Tim Ferris: “What would it look like if it were easy?”\n48:40 Effectively building a sales team\n01:01:42 Creating too many lead magnets","thumbnail_url":"https://img.transistorcdn.com/94Z7X6faUKE41kiKTRfZPH0m-h9g7ytYNEt5v0i7EJE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODMx/YjU2MDE1OGMwYTVj/YWE2MjUyOTkwNTVi/YmJkMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}