{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Founder's Club with Dez DeCosta","title":"Founder's Club - Episode 55: The Invisible Rules: How Perception Wins the Game with Ujwal Arkalgud","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27f33a29\"></iframe>","width":"100%","height":180,"duration":1753,"description":"In this episode of Founder's Club, Dez DeCosta sits down with Ujwal Arkalgud—a cultural anthropologist turned entrepreneur who built and sold a high-eight-figure company without a single dollar of venture capital. Ujwal unpacks how understanding the \"invisible rules\" of human behavior and perception can give founders a powerful edge in product–market fit, credibility, and scaling without traditional sales tactics. From bootstrapping MotivBase to $5M ARR with no sales team to helping founders de-risk their ventures and master buyer psychology, Ujwal shares the mindset shifts and tactical frameworks that turn insight into impact. Whether you're a startup founder or a seasoned builder, this conversation will challenge how you think about growth.Connect with Ujwalnewsletter.invisible-rules.comhttps://www.instagram.com/ujwal.arkalgud/","thumbnail_url":"https://img.transistorcdn.com/S4tjeTHv2hsumoCfCjzTzQaeSHHXGDyPYTIEpP5lThE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzg5NDIvMTcwOTE4/NjU1MS1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}