{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sub Club by RevenueCat","title":"Hot Takes — The New App Store Small Business Program ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27f5cc0d\"></iframe>","width":"100%","height":180,"duration":2580,"description":"Apple announced its new App Store Small business program which reduces fees from 30% to 15% for apps making less than $1m per year. We discuss the potential impact of this new program and what it means for app developers. \r\n\r\n\r\nHere's what we cover in the episode:\r\n\r\n\r\n(1:32) Is this a good thing or a bad thing? (For once, David takes the cynical view!)\r\n(4:39) 97% of developers using RevenueCat qualify for the program.\r\n(7:13) What this means for ad spend, CAC, and LTV ratios.\r\n(9:26) Doing the math: How much of a difference can this really make?\r\n(14:16) 97% of developers are affected by this change — representing only 5% of all App Store revenue.\r\n(18:56) What happens if you cross the $1M revenue threshold?\r\n(26:00) The $1M “magic number”; the 85/15% split.\r\n(36:35) How Apple could help different types of businesses succeed in the App Store; Kindle.","thumbnail_url":"https://img.transistorcdn.com/5wLmgbaQb4ycBC7pnGneKiwPipFNC9l0ygCTi1Majok/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE1MDYxLzE2MDE5/MjMwNjEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}