{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Reed Between the Lines","title":"5 Ways to Differentiate Your Content & Win Over Your Audience (with Heike Young, Microsoft)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27f77775\"></iframe>","width":"100%","height":180,"duration":3251,"description":"Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible.\nPress play to discover:5 ways to differentiate your marketing to stand out from competitorsA 4-step framework for crafting social content that grabs attentionThe secret to using humor and personality in B2B contentWhy cultural relevance is a must-have for modern marketingHow to balance corporate messaging with an authentic personal voice\nIf you’re ready to create content your audience loves—and have fun doing it—this episode is a must-listen.\n⬛Get started with Goldcast: https://bit.ly/42bgdJo\n⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/\nMore from The Reeder:🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 Instagram: https://www.instagram.com/thereederco/","thumbnail_url":"https://img.transistorcdn.com/4R9gDudgtQCIWhBxJI78M1FCeK0ZxR7ILjYS_u7oW1c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxMTQyLzE3MTA4/NzcwNzYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}