{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sub Club by RevenueCat","title":"How to Pitch Your App to Tech Journalists — Ed Zitron, EZPR","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/27f9fda5\"></iframe>","width":"100%","height":180,"duration":3038,"description":"Our guest today is Ed Zitron, the founder and CEO of EZPR, a media relations company based in San Francisco. Ed has worked with everyone from drone-maker Skydio to game-maker PUBG to app-maker SmartNews. He has a unique approach to media relations and is quite effective at helping his clients get results.\r\n\r\n\r\nIn this episode, you’ll hear about:\r\n\r\n\r\n(4:41) Why PR is so much more difficult these days; Facebook\r\n(16:42) How to pitch your app to a tech journalist\r\n(18:38) Getting press coverage in large vs. niche publications; catering to journalists’ interests\r\n(26:40) Make it super easy for tech journalists to write about your app; hero images.\r\n(27:57) You should hire a PR agency if you truly have a special app\r\n(30:04) Don’t waste money on a press release—you don’t need one\r\n(33:13) PR vs. direct marketing; Cheddar.","thumbnail_url":"https://img.transistorcdn.com/5wLmgbaQb4ycBC7pnGneKiwPipFNC9l0ygCTi1Majok/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE1MDYxLzE2MDE5/MjMwNjEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}