{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Game Dev Podcast | Coffee with Butterscotch","title":"[Ep592] How IRON NEST Won Steam Next Fest and Launched With Nearly 1 MILLION Wishlists","html":"","width":"100%","height":180,"duration":7869,"description":"In episode 592 of 'Coffee with Butterscotch,' the brothers welcome their first ever podcast guests Nick and Dominik, the team behind IRON NEST. Seth and Sam walk through the entire dev cycle with them, from how they chose the name and built a thriving Discord community to the marketing decisions that drove nearly a million wishlists. It's a candid conversation about pivoting on data, leaning into community feedback, and what authentic engagement actually looks like when it's working.\n\"How Many Dudes?\": https://howmanydudes.com\nIRON NEST: Heavy Turret Simulator: https://store.steampowered.com/app/2950790/IRON_NEST_Heavy_Turret_Simulator/\n00:00 Cold Open\n00:40 Introduction and Welcome\n05:53 Understanding the Importance of Marketing in Game Development\n11:50 The Role of Key Art and Game Fantasy\n17:44 The Impact of Social Media on Game Promotion\n23:21 The Appeal of Unique Game Concepts\n28:54 Building Anticipation and Community Engagement\n34:55 Navigating Reddit and Community Engagement\n41:02 The Dynamics of Viral Content\n47:19 Leveraging YouTube Shorts for Game Trailers\n52:51 Strategic Marketing Decisions: Call to Action and Trailer Length\n57:28 Building in Public: The Discord Zoo Experience\n01:11:36 Creating Momentum: The Nestfest Strategy\n01:15:53 Learning from Playtest Failures\n01:20:51 Leveraging User-Generated Content\n01:24:42 Next Fest Launch and Wishlist Surge\n01:33:52 Understanding Demos and Playtests\n01:39:46 Funding Through Community Support\n01:40:48 Navigating Launch Timing and Strategy\n01:42:47 Community Involvement in Localization\n01:43:51 The Importance of Personal Touch in Marketing\n01:45:57 Finalizing Game Content Before Launch\n01:46:49 Community Support and Feedback During Development\n01:54:49 Empowering Community Engagement\n01:56:52 Optimizing Store Page for Launch\n02:00:49 Navigating Bundles and Discounts\n02:04:50 Launch Day Experience\n02:10:48 Community Impact on Success\nSubscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotch...","thumbnail_url":"https://img.transistorcdn.com/57RnUDMrX7h6l91fJ2kOsVBxjM7ppOThe0dep8MNmrA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxMTcxLzE2NTM1/MDM3OTEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}