{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bootstrapped Founder","title":"192: Colleen Schnettler — Stair-Stepping into SaaS","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/281dbe46\"></iframe>","width":"100%","height":180,"duration":3184,"description":"Today, I’m talking to Colleen Schnettler, co-founder of Hammerstone and build-in-public podcaster. We talk about getting bootstrapper-compatible funding, juggling way too many projects, and selling a business when you know it’s time to move on. Here’s Colleen.\n00:00:00 A lot of podcasts\n00:06:01 Building on Heroku\n00:12:25 Building on Marketplaces\n00:16:59 Dealing with support requests\n00:21:49 Pressure to sell?\n00:26:27 Hammerstone\n00:31:24 Business Value\n00:35:46 Value of value\n00:41:11 The risks of having just a few big customers\n00:46:12 Getting bootstrapper funding\nThe blog post: https://thebootstrappedfounder.com/colleen-schnettler-stair-stepping-into-saas/\nThe podcast episode: https://share.transistor.fm/s/281dbe46\nThe video: https://www.youtube.com/watch?v=PpcYTO5x3cY\nYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletter\nMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find your Following: https://findyourfollowing.com\nFind me on Twitter: https://twitter.com/arvidkahl/\nThis interview is sponsored by Acquire.com","thumbnail_url":"https://img.transistorcdn.com/BNKC8bjmav7kM70FiBhPsYU70z0kVRY7C5GGDQhvfNs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc0MTAvMTY2ODg3/NTEzMC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}