{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Surfside PPC Podcast","title":"Surfside PPC Podcast Episode 2 - What Campaign Types Should I Run?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/282569e7\"></iframe>","width":"100%","height":180,"duration":779,"description":"*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consultingAccess premium content on:Patreon: https://www.patreon.com/cw/surfsideinboundYouTube: https://www.youtube.com/@SurfsideppcSKOOL: https://www.skool.com/surfsideppcThe 2026 Google Ads Course is Here!Price: Just $34.99/year.https://surfsideppc.com/products/google-ads-courseJoin the Surfside PPC Community: Get your specific questions answered Professional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management.Are you launching ads based on \"vibes\" or a data-backed hierarchy?In this episode of the Surfside PPC Podcast, I move beyond basic technical settings to answer the most fundamental question in paid media: Where should I put my budget to actually make money? I  break down the 80/20 rule of budget allocation, why Search is still the \"Gold Standard,\" and how to stop wasting money on low-quality automated leads. Whether you are running lead gen or eCommerce, this episode provides the architectural framework you need to scale.In this episode, I cover:The Paid Media Hierarchy: Why you must prioritize campaigns based on intent and funnel position, not just what's \"new\" in Google Ads.The 80/20 Rule: The ideal budget split between Search and Performance Max (PMax) for most businesses.Search as the Foundation: Understanding \"Money Keywords\" vs. \"Research Keywords.\"The Roofing Case Study: A deep dive into why you should bid $300 for an installation click but only $75 for a research click (and how to structure this).Performance Max Nuances: How to leverage PMax for local store visits and eCommerce without getting flooded with junk leads.Demand Gen Strategy: Using...","thumbnail_url":"https://img.transistorcdn.com/ch9wP1_FaBYT3PWt5oqHZzyILXU0mypaF_bUOeWIGg0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMmM5/MjUwNWIwYjllZGU0/ZTM2OTJiNDcwNDdk/NTc5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}